How to Mix Acid and Water Safely

How to Mix Acid and Water Safely When you mix acid  with water, its extremely important to add the acid to the water rather than the other way around. This is  because acid and water react in a vigorous exothermic reaction, releasing heat, sometimes boiling the liquid. If you add acid to water, the water is unlikely to splash up, however, even if it did, its less likely to cause injuries than if you make the mistake of adding water to acid. When you add water to acid, the water boils and  the acid may splatter and splash! Extra Caution With Strong Acids This rule is particularly important if you are working with strong acids that react completely with water. Mixing sulfuric acid and water is particularly risky because any splashed acid is corrosive enough to immediately burn skin and clothing. When mixing sulfuric acid or another strong acid, start with a volume of water large enough to absorb the heat of the reaction. Add the acid in small amounts of volume and stir thoroughly prior to adding more. Just Remember: Add the Acid An easy way to remember the rule  is Add the Acid. Protective Gear and a Fume Hood Because of the risk of splashes and the release of dangerous fumes, acids and water should be mixed inside a fume hood. Protective goggles, gloves, and a lab coat should be worn. If Acid Splashes In most cases, an acid splash should be treated by immediately rinsing the affected area with running water. Acid splashes on a lab bench or other surfaces may be neutralized by adding a weak base solution (e.g., baking soda in water). Although a strong base will neutralize an acid more quickly than a weak base, a strong base should never be used because the reaction between a strong base and acid releases a great deal of heat.

Guitars essays

Guitars essays Guitars have become a common household term and object. With the guitars increasing popularity it would be prudent for citizens to understand what a guitar is, where guitars came from, and why it would be beneficial for them to own a guitar. Galpin Society Journal estimates that in 1999 money spent on guitars numbered over 150 million dollars. The journal projects that over 1,000,000 guitars were purchased by consumers so there are literally hundreds of thousands of guitars in circulation right here in Iowa and all across the United States of America. I personally, have played guitar for nearly four years. In this time I have really come to appreciate guitars and I enjoy acquiring further knowledge on this subject. Now lets take an in depth look at the guitar which has become an integral part of American Culutre. First lets rock and roll through some basic facts about guitars Troy Lennon of the Daily Telegraph newspaper of Sydney, Austraia defines the guitar as any stringed instrument designed to be held in the arms and plucked or strummed. Guitars Can be many different things. There are hundreds of variations of the guitar in unique and diverse styles. It is widely believed that the guitar as we know it may have originated from an instrument the invading Moors brought to Europe in the 8th century. It developed into the instrument we think of during the 15th and 16th centuries and eventually brought to North America. Guitars were used in a variety of ways and were frequently found in the possession of traveling minstrels throughout Europe. A typical guitar has six or 12 strings. Bass guitars have 4-6 strings usually. This is a bass guitar and as you can see it has five strings. The beloved stringed instruments are fairly simple in design it is interesting to see how guitars have developed throughout time. Now that weve established what a guitar is and where it came from lets shred t ...

Global Marketing Essay Example | Topics and Well Written Essays - 4000 words

Global Marketing - Essay Example Introduction The changing trends of the corporate world and effects of globalization have drastically changed the traditional ways of marketing and brand representation of a company. The term Global Marketing has become very familiar in the last few decades which explain that one great way of enlarging company’s sale is by expanding the brand globally. Gillespie, Jeannet, & Hennessey (2011) define that when a company has its operations limited to a single country, its strategies and focus plan is completely different as compared to when it expands to the global market. Tough, people around the world have different languages, cultures and believes, but there are similarities too and a company must know how to target these both these sides of the market. It is evident that a renowned company operating in one part of the world cannot expect the same number of sales and reputation in all parts of the world, due to the cultural and need difference. Expansion to a new region require s a great amount of principle money and other resources of the company. This could provide a company with a great platform for further expansion and increased sales, but can also left the company in despair. Gillespie, Jeannet, & Hennessey (2011) define that with the increased in world competition in almost every field and every product segment, it is more difficult for a brand than before to get visibility in the market (Gillespie et al., 2011). Purpose of the Report This purpose of this paper is to provide a product launch plan for Boost, a product of Nestle Company in Pakistan and analyze the potential implications for the brand in the company. This report will briefly discuss the environmental and social situation of the country, in order to examine the scope of the company to expand in Pakistan. This report will also highlight the market stability, economic condition and competitors in the country which will help in better picturing the future of the Nestle in the selected coun try, Pakistan. Scope This report is primarily based the information gathered from secondary sources related to the targeted product and market. Hence, the analysis done on this report will be based on the researcher’s own interpretation and understanding of the available data. Also, the findings of this report are confined to the Boost brand of Nestle Company and cannot be applicable to other Nestle brands or of any other company. The report will try to cover the social, cultural, political and environmental factors of the targeted market for Boost. This report will not include any statistical calculation of the trend of the food industry and findings will solely be based on observation and thematic analysis of the above mentioned factors. Limitations There are certain limitations of this report which are as under: 1. The report is based on secondary sources and there is a possibility of deviation of the report findings from the real scenario. 2. Since Pakistan is an emerging market, there has been less market research done on it, which limits the data available for the country. 3. Pakistan is a Muslim country and there are chances that the report fails to clearly interpret the religious impact of the community on their social life decisions. Background The Company Nestle is one of the leading food brands, having its market in more than 86 countries. It was founded in the year 1905 in Vevey, Switzerland and presently it enjoys the largest revenue than any of the

Nursing theory, and application to practice Essay

Nursing theory, and application to practice - Essay Example Research shows (Snyder, Kessler, Hitchings, et.al., 2007), that specific actions made by nursing rounds reduced frequency of call lights and falls as well as created increased satisfaction with the nursing care. However, to reap these benefits meant hourly rounds by the staff. The study by Snyder et.al. (2007) addressed pain, position, and personal needs done by hourly rounding. They found a decrease in call lights and falls and an increase in patient satisfaction. Falls were decreased significantly and overall patient satisfaction went from the 3rd quartile to the 1st. This was further supported by a study done by Orr, Tranum, and Kupperschmidt, (2007) showing the same basic results. They showed decreased falls and much improved results in pain control. In 2007 a study was reported in Clinical Nurse Specialist again, supporting the same results. Johnson, and Topham (2007) reported a decrease in patient falls by 46% as they found that most patient falls were attributed to patients ge tting up to go to the bathroom. Hourly rounding improved this kind of fall drastically. All of these results indicate a quality, safety and cost effective way to improve patient outcomes. Initiating this change may be difficult as it not only is a change but disrupts nursing routine and asks them to follow through on their day completely different than they are used to doing. Anytime a process comes with that much change is not only difficult to make the change but difficult to maintain the change. Middle Range Theory Middle range theories are described as theories that are best used by emerging disciplines (McEwen &Wills, 2007). The suggestion is made because they are theories that are more readily operationalized than they others. They work well in nursing for that very reason. Practice often is affected by theory but on the average nursing does not recognize it. With the advent of advanced education for nursing, some of that has changed. However, operationalizing a theory is very important(MeEwen, et.al., 2007). McEwen (2007) tells the reader that there are several standard characteristics of a middle range theory. The principle ideas of the theory are simple, straightforward, and general. They consider a limited number of variables or concepts and they usually have a particular focus. They, like the studies observed have the ability to be empirically tested. Practice for nursing today must be studied and tested as evidence based practice is more important than ever before. The nursing problem of rounding, chosen for this paper can be analyzed using a middle range theory. The middle range theories derived from research and practice are the set of theories most likely to work well with this process. Grounded theory and qualitative methods are especially helpful. In the case of rounding there was qualitative research used, concept analysis, and quantitative analysis. The Newman Systems Model of prevention as intervention seems to be the be theory to apply in this case (McEwen, 2007, pg231). Concepts in Neuman' s theory are important here. "Environment is composed of both internal and external forces surrounding

Comparing heat loss between a single test tube Essay Example for Free

Comparing heat loss between a single test tube Essay I aim to prove whether heat loss is reduced by huddling test tubes, as opposed to the heat loss of a single test tube, which is more exposed to the air. Background Information Controls Variables The number of test tubes. Time taken to carry out the experiment. The number of thermometers. Starting temperature. Amount of water added to each test tube. Final temperature. 15 readings, which are repeated for an average. The number of elastic bands required supporting the huddle. The number of beakers and stands required supporting the test tubes. Prediction I predict that the single test tube is more exothermic than the test tubes in the huddle. This is because, by huddling, a smaller surface area of the test tubes is exposed to the air. Thus, less heat is given off. Heat can be lost in various ways. However, by huddling the test tubes, heat loss via convection and radiation can be reduced. Examples where huddling is vital for survival occur in nature. As evidence that huddling is a learned response, animals like penguins and seals would die if they were not taught these basic skills. If my prediction is correct my graph should resemble the one shown below: Temp ( C) 70 35 0 15 Time (mins) Method To make comparisons between the temperature loss of a single test tube and the test tubes in a huddle, I required eight test tubes. First, I placed one test tube in a stand and gave it a thermometer. The remaining seven test tubes were held together by an elastic band and placed in a large beaker. A thermometer was then placed in the centre test tube of the huddle. Next, my teacher poured boiling water to the brim of each test tube. At this point, I started the stop-clock, reading each thermometer every minute for 15 minutes and recording the temperature in a results table. After documenting the final result, I refreshed the water in each test tube and repeated the experiment to record my second readings. Conclusion My results show that the test tubes in a huddle lost 24. 5 C and the single test tube lost 28 C. Thus the test tubes in a huddle restored 3. 5 C more than the single test tube. As a result the test concurs with my prediction, that the single test tube is more exothermic than the test tubes in the huddle. I also configured results to show the percentage change of the single test tube and the test tubes in a huddle. The percentage change for the single test tube was 33. 26% and 24. 809% for the test tubes in a huddle. The percentage change for the test tubes in a huddle was 8. 451% less than that of the single test tube. Thus indicating the single test tube has a higher percentage change. Evaluation. My investigation into the heat loss of a single test tube and test tubes in a huddle was successful as the results coincide with my prediction and predicted graph. Thus proving my results was correct. It was imperative that I made the experiment a fair test by complying with the following: The size of each test tube had to be the same. Â  The temperature of the single test tube and the test tubes in a huddle had to be the same before the experiment began. The amount of water added to each test tube had to be the same. Each result had to be recorded every minute. Â  The thermometers had to be kept still, inside the test tubes, at all times e. g. no picking up in order to read the temperature. This is so the temperature is not affected. To improve my investigation, I would accomplish the following: Â  By repeating the experiment more than twice, I can get more readings and thus improve my average results. This makes the experiment more accurate. Â  I can begin the experiment at higher temperatures. This will give me more varied results. Beginning the experiment at higher temperatures will also enable me to expand the time. Providing me with more results. By carrying out the same experiment in different temperatures, I can resolve how much the results are affected and make comparisons. Â  I could also cover the test tubes in different materials like cotton and foil to resolve whether they affect the temperature. Â  I can differ the water level in the single test tube compared to that of the test tubes in a huddle to determine whether the amount of water affects the results. Christopher Smith 5/7/2007.

marketing consulting :: essays research papers

Marketing Departments in mid-sized businesses face lots of challenges such as how to target customers more efficiently, how to increase market share, how to compete in the market-place and be ahead of competition, and how to increase one-to-one communications with customers. The unsteady economy has pressured businesses to become as streamlined as possible, leaving marketing departments short on budget and staff. Today, our role as Marketing Consultants is to help companies not only retain current customers but also aggressively grow market-share, open new market potentials and add new customers. Our Marketing offerings can help companies conquer these challenges. We can help developing, supervising and executing your Marketing Strategies, whether through dealing with your Marketing Department or through assigning persons from our company. Why we execute, or supervise for you? Because today’s economic realities have put a tremendous amount of pressure on the Marketing Departments to do more with less staff and budget. Marketing is the core of the company’s activities and strategies in today’s high competitive market. In the coming years, due to globalization, competition will boost, professional companies will achieve additional success and economical pressure will become very high. Please note here that cutbacks put companies at risk for losing customers through a lack of new initiatives and competition monitoring. The only possible response is to increase efficiency through outsourcing your Marketing Planning to experts in the field. Many Business Owners or Managers think that by simply placing an Ad in a newspaper or a commercial on a radio or a television station, customers will automatically come to purchase their product or service. This could bring some customers out of curiosity but hundreds of other potential customers may never learn of your business. Just think of the money you’ll lose simply because you didn’t develop an adequate Marketing Plan. As mentioned previously, Marketing is the core of your Business Operations and it determines how successful your business will be. What you, as a Business Owner or Manager, must do is maintain a thorough understanding of the Marketing Plan, and use it to extract advantages from the marketplace. Remember, your aim is not only to attract and keep a steady group of loyal customers but also to expand your customer base by identifying and attracting new customers and to reduce risks by anticipating Market Shifts that can affect your bottom line. †¦we visualize success to your company and help you reach it

Seperating the Components of Panacetin

Alex Wilson 9/11/12 Experiment #2 Separating the Components of Panacetin: Introduction: Of the three components likely to be present in your sample of Panacetin (aspirin, acetanilide, and starch), only starch is insoluble in the organic solvent dichloromethane (or methylene chloride), CH2 Cl2. If a sample of Panacetin is dissolved as completely as possible in dichloromethane, the insoluble starch can be filtered out, leaving acetanilide and aspirin in solution. The purpose of this experiment is to extract the components of Panacetin.Although the acetanilide and aspirin are both quite insoluble in water at room temperature, the sodium salt of aspirin is very soluble in water but insoluble in dichloromethane. Because aspirin is a reasonably strong acid, it can be converted to the salt, sodium acetylsalicylate, by reaction with the basic sodium hydroxide. While the two layers are thoroughly mixed, the aspirin will react with the sodium hydroxide in the bottom layer, which then migrates to the aqueous layer and can be easily separated in a separatory funnel.Adding some dilute hydrochloric acid to the aqueous solution restores free aspirin as an insoluble white solid; evaporating the solvent from the bottom layer leaves the acetanilide behind. Experimental: For the separation of sucrose, we weighed out 3. 048g of Panacetin onto a filter, and 50 mL of dichloromethane in a graduated cylinder. Then we transferred both the panacetin and dichloromethane into an Erlenmeyer flask and stirred it until the panacetin was dissolved. We let it dry by gravity and set it aside to dry. The filter paper weighed about 1. 320g and sucrose weighed out at 1. 028g.Sucrose also ended up on the outside rim of the filter paper. We then proceed to separate the aspirin. We measured 30mL of NaHCO3 and mixed it with 7mL of 6M HCl. We drained the organic layer into a pre-weighed Erlenmeyer flask and save it for recovery of acetanilide. We took the combined aqueous extracts in an Erlenmeyer flas k, and acidify the aqueous solution by slow addition, with stirring, of 20 mL of 6M HCl. We made sure the solution is strongly acidic by testing it with litmus paper getting a pH of 2. We then cooled the mixture to room temperature swirling the flask occasionally in an ice bath.We collected the aspirin by vacuum filtration and washed the aspirin on the filter with cold distilled water. We let it air dry for 30-35 minutes and then weighed the aspirin. It weighed out at 0. 513g. The unknown component was calculated and weighed at 0. 738g. Results: When we were mixing the filtration and letting it vent periodically, we lost some of it. So our percent recovery is as follows: The unknown component weighed 0. 738g. And our percent composition is as follows: Discussion: Sucrose is insoluble in the organic solvent dichloromethane (CH2 Cl2).Aspirin, acetanilide, and phenacetin are soluble in dichloromethane but relatively soluble in water. Aspirin reacts with bases such as sodium bicarbonate to form a salt, sodium acetylsalicylate, which is insoluble in water. Acetanilide and phenacetin are not converted into salts by sodium bicarbonate. The Reciprocal (Interconversion) of Aspirin and it’s Sodium Salt Conclusion: The breakdown of Panacetin: Mix panacetin with CH2 Cl2 and you will get a solid which is sucrose and you’ll get a filtrate of aspirin and an unknown substance. Then you will extract the aspirin with NaHCO3 to get an organic layer and a water layer.The bottom layer for us was the organic layer, while the top layer was the water layer. After figuring out the organic layer you mix the unknown with CH2 Cl2, and then you will evaporate to leave just the unknown substance. When you figure out which layer was the water layer, you’ll mix sodium salicylate and H2O. You will then add HCl until the pH level of the solution reaches 2. After the pH reaces2, you have aspirin; which proves that as long as you follow the directions in this lab, you will h ave indeed separated the aspirin from the panacetin.

Theme of Short Story Lust

The Theme of â€Å"Lust† The theme of the short story â€Å"Lust† changes throughout the story as you continue reading. In the beginning, it seems as if the protagonist is doing what she likes and enjoys. However, as you keep reading you realize that the protagonist seems to be looking for a solution to forget the pain she is feeling. According to , â€Å"When you first start to read the story the protagonist seems to be experimenting with new things and new experiences.She is trying to get to know who she is as a woman in a sexual aspect. The author, in the beginning, uses short sentences with a more cheerful vocabulary. As the short story further continues, the sentences are much longer and the negativity shows. Her vocabulary is no longer cheerful. It is as if the protagonist is trying to get over an unbearable and painful relationship, but doesn’t know how†. In my opinion, I think the protagonist is afraid of loving again so keeps her emotions hidden.S he also keeps her distance and by doing so she turns to lustful activities with multiple partners. The protagonist is lacking some kind of love, she may not even love herself. If she cannot love herself then how can she love at all? The protagonist has a emptiness that she wants to fulfill, but does not know quite know how to. She feels sad and alone, even rejected in several different ways. She is feeling used by her multiple partners, yet deep down inside she wants them to love her in some kind of way, not just in a sexual way.The protagonist wants that sense of security and tender lovingness she is lacking in her life. She doesn’t seem to realize how badly she wants to fill that empty void she knows she has. I think that the protagonist feels she doesn’t even exist, her self esteem is very low and she has no confidence in herself. This could also mean she had some kind of family issues as a child. She may also be lacking love from her parents or they never showed he r love. If that is the case then she only knows how to be distant.She is afraid of opening up to a man and letting him in. She has definitely dealt with some type of heartache in the past. It is slowly destroying her and bringing her down. The protagonist is settling for less than what she deserves. This is all she knows and doesn’t think she deserves more. She is looking at the situation as being â€Å"better than nothing†. Furthermore, in all actuality her emotional pain is intensively increasing with each one of her lover’s.

Climate Change Essay

Climate Change Essay Climate Change Essay Interpreting Dreams and Dream Types AP Language and Composition Mrs. Cowger February 28, 2014 Abstract This paper looks at the idea of interpreting dreams and understanding if they can show us something special. The writing also dives deep into the different kinds and categories of dreams we have every other night. The research in this paper comes from a number of psychological references that have conducted research about the subconscious activity in the brain. This writing takes into consideration that perhaps, not all dreams can be interpreted. However, there is substantial evidence to support the fact that some dreams do have meaning. As opposed to the conscious mind, this shows the possibility that dreams may actually be a form of self-discovery. Interpreting Dreams and Dream Types Interpreting Dreams Almost every culture throughout time has tried to develop ways of interpreting dreams. But today many people believe that search has been unsuccessful. Scientists have even said that dreams are just random signals sent from primitive regions of the brain, meaning nothing, and that trying to interpret dreams is some sort of superstition. This conclusion is premature. For many years, researchers have been using quantitative methods of analysis to study the content of dreams. The findings from some studies provide compelling evidence that dreaming is not meaningless â€Å"noise† but rather a sophisticated mode of psychological functioning. Recent advances in digital technology are expanding this approach, potentially boosting the magnitude of our ability to understand the statistically recurring patterns in people’s dreams. You could say that we are learning how to â€Å"data-mine† dreaming. The earliest work in the quantitative study of dream content goes back almost a century ago, to a Wellesley psychologist named Mary Whiton Calkins. Her 1893 article â€Å"Statistics of Dreams† described one of the first scientific experiments devoted to dream content. Calkins and a colleague kept journals of their dreams, recording each one upon awakening. She collected a total of 375 dream reports, each of which she analyzed and â€Å"coded† for several categories of content and then tabulated to determine which elements appeared most often. She found that the content of these dreams usually included realistic settings, lots of familiar characters, â€Å"the dream world is well peopled† (Bumb 200 1). Calkins used fairly simple tools and a small data set to identify patterns in dream content, but later studies have largely confirmed these insights and extended them to new groups of people. For example, we now know that â€Å"artists are more likely than non-artists to have nightmares and that younger people are more likely than older people to have â€Å"lucid† dreams† (Goleman 1984). The emergence of modern digital-search technology has raised the intriguing possibility of pushing Calkins’ rather slow and labor-intensive approach to new levels of speed and sophistication. To take the first step in exploring that possibility William Domhoff at the University of California has conducted several experiments to confirm Calkins predictions. Here’s how it works. A colleague sends Professor Domhoff an electronic file of dream reports from a participant whose identity is hidden from him. Without reading the narratives of the dreams, he uploaded the file i nto a computer program designed for this purpose. The program enables the use of a word-search template to analyze the reports. The template includes categories for perceptions, emotions, characters and many other common features of dream content. For each category he compared the word-usage frequencies of an individual’s dreams with those from previous studies of dream content, looking for unusually high or low frequencies that might signal a meaningful connection. Then he made inferences about the person’s concerns, activities and relationships in waking life and send

Grow a Magic Crystal Christmas Tree

Grow a Magic Crystal Christmas Tree The magic part of the magic crystal Christmas tree is partly how quickly the crystals grow and partly the whole notion of a paper or sponge tree magically sprouting crystal foliage. This project is a variation on the charcoal crystal garden, except the crystals are grown on a tree form. Magic Crystal Tree Experiment Difficulty Level: BeginnerTime Required: OvernightMaterials: Salt, Water, Ammonia, Laundry BluingKey Concepts: Crystallization, Dissolving Magic Crystal Christmas Tree Materials 6 tablespoons or 90 ml water6 tablespoons or 90 ml table salt (preferably uniodized)6 tablespoons or 90 ml Mrs. Stewarts liquid laundry bluing1 tablespoon or 15 ml household ammoniaFood coloring (optional) Make the magic solution by dissolving the salt in the water and stirring in the bluing liquid and the ammonia. Grow a Magic Crystal Christmas Tree There are ​a  couple of different ways you can go here. You can cut a sponge into the shape of a Christmas tree, set it in a shallow dish, and pour the crystal solution over the sponge. Set the dish someplace where it wont be disturbed. You can dot the sponge with food coloring (like ornaments) if desired. Depending on the temperature and humidity, crystals may start to appear on the sponge Christmas tree in less than an hour. You should have a nice set of crystals if you let the dish sit out overnight. The other method is to cut out a cardboard or blotting paper Christmas tree. If you make two of these trees, you can cut one halfway down the top and the other halfway up from the bottom, match the cut ends together, and create a standing 3-dimensional tree. You can decorate your tree with food coloring ornaments. Set this tree in a shallow dish that contains the crystal growing solution. Crystal leaves will start to grow on your tree as the liquid is wicked up the paper and evaporates. If you cant get laundry bluing, you can get inexpensive kits to grow magic crystal Christmas trees.

Grand Hotels Case Study Example | Topics and Well Written Essays - 1250 words

Grand Hotels - Case Study Example For this, a major instrument required is personal handy phones or PHPs through which the hotel staff members are constantly connected. Grand purchases its PHPs from its regular supplier Four Star. However, a sudden strike in the Four Star’s factory has stopped the production leading to crisis of PHPs on time. Also, the supplier is nearly bankrupt. The company needs to find out a supplier that can provide the required number of PHPs on time and without any quality issues. The major objective of the meeting is to find out the suitability and capability of the supplier in terms of timely delivery, quality and affordability as well as negotiating with the suppliers in terms of pricing so as to get the optimal value from the negotiation. The bigger objective of the meeting is to evaluate the benefits and risks of long-term relationship with the supplier. Grand is one of the well known hotels in the city. The hotel is famous for its luxury, quality and service. The brand has also be en maintaining its service stature for a long time and has expanded many regions across Europe. Its latest expansion has been in Prague through a luxury convention and tourist hotel with 5000 rooms.

Why is Zara a pioneer in affordable design clothing Research Paper

Why is Zara a pioneer in affordable design clothing - Research Paper Example The paper "Why is Zara a pioneer in affordable design clothing" concenrs Zara Marketing Fashion from a ‘Fresh is What Sells’ Point of View. Because of the way that Zara, a leader in women’s fashions and a success story, has designed its marketing and business strategies, one will almost never walk into the same store twice. In looking at how to design a clothing store with its eye on the bottom line profit, Zara has found the key to their own success in the example of the produce isle. What is fresh is what will sell. As well, they have found that having many items to choose from with limited availability is far greater than having a great number of a select few items. In an economy where fashion is no longer a priority, survival becomes a game of playing the numbers in the way that will create the largest overall profit. In this game, Zara has found a formula for success that is working. Zara is a clothing company based in Spain and is a subsidiary of Inditex. In ditex has over 2500 stores across the world with Zara being around 800 or more of those outlets. According to Hines and Bruce (2007), the most successful launch of a store took place in Dublin Ireland in an outlet that was over 20,000 square feet (247). The business design is based on the concept that what is done quickly will have the best result. Getting new designs from the design room to the floor takes five weeks whereas a redesign of a piece of clothing will take only two weeks to reach the stores. Zara markets clothing for men.