We Real Cool Analysis free essay sample

Lines 3-6 clarify how they would keep awake until late, they would sing sin. An approach to decipher singing is lively, celebrating, and being blissful. So they would commend their transgressions and drink gin. Gin was exceptionally famous alcohol in the 1960’s until vodka went along. Quite a bit of their time is spend in the city as opposed to seeking after a training. This activity is viewed as cool, and followed by different children too. The entirety of the â€Å"wes† that are rehashed highlight a sentiment of having a place at the Golden Shovel where they play pool. The example of the rehashed â€Å"we† causes the sonnet to appear as if the activities: becoming inebriated, keeping awake until late and having a ton of fun, is just about an every day schedule that spins around the Golden scoop. This shows children, for example, these 7 live it up especially at the Golden Shovel. Furthermore, 7 is an image for what they feel. 7 can be deciphered as an indication of karma. We will compose a custom article test on We Real Cool Analysis or on the other hand any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page So they ended up to be fortunate, lucky to be carrying on with the youthful life. Tragically passing is represented as the scoop and utilized as a sign. Passing is represented as the name of the area where the young men end up in. The scoop represents demise, a coffin and an internment. So these 7 fortunate young men are encircled by death. I saw this sonnet as extremely engaging. One of my preferred lines was â€Å"We Jazz June. † Jazz is deciphered as sex and June can be seen as a girl’s name. So when I set up it the young men were keeping awake until late, becoming inebriated, commending their transgressions and engaging in sexual relations. These pleasant exercises that they would prefer to do as opposed to going to class would lead them to death.

Unconscious mind Essay Example for Free

Oblivious brain Essay ?The pioneer I decided to expound on is Carl Gustav Jung, his perspectives and research strategies have added to today’s comprehension of brain science and extended our insight on a few distinct viewpoints and components of brain science. Jung is most popular for his advancement of paradigms, investigations of the human mind, the fantasy examination and the aggregate oblivious. Carl Jung was brought into the world July 26, 1875, in Kesswil, Switzerland; he died on June 6, 1961 in Zurich. Initially Carl examined medication, yet additionally built up an enthusiasm for otherworldly wonders. This interest with medication and otherworldliness drove him into the field of psychiatry. In 1902, he moved on from the University of Basel with a clinical degree. Jung worked with mental patients at the University of Zurich haven. In 1906, he composed Studies in Word Association and sent a duplicate to Sigmund Freud. The two became companions. His time went through working with Sigmund Freud majorly affected Jung’s later speculations and helped him build up an interest for the oblivious brain. Jung needed to additionally comprehension of the human psyche through dreams, legend, workmanship and theory. Jung started to isolate from Freudian hypothesis, dismissing Freuds accentuation on sex as the sole wellspring of conduct inspiration. It was during this time of serious self-examination that Jung turned out to be progressively inspired by dreams and images, later utilizing what he realized during this time as the reason for his hypotheses of brain science. Jung turned out to be progressively composed about his hypothetical methodology, parted from psychodynamic speculations and framed his own hypothesis called Analytical Psychology. Jungs partners in the psychoanalytic network betrayed him because of separating from Freud. Carl dedicated himself to investigating his own inner mind. He recorded his involvement with a formerly unpublished book known at The Red Book and kept on composing and outline the book throughout the following fifteen years, the book got distributed in 2009. Jung accepted the human mind exists in three sections: the sense of self (the cognizant psyche), the individual oblivious and the aggregate oblivious. Jung accepted the aggregate oblivious was a supply of all the experience and information on the human species. Jung likewise accepted that the procedure of individuation was basic all together for an individual to turn out to be entire and completely created as a person. Individuation is a procedure where the different pieces of an individual, including the cognizant and oblivious, become totally coordinated with the goal that the individual turns into their actual self. As a rule, it is the procedure by which singular creatures are shaped and separated from others. While Jungian hypothesis has various pundits, Carl Jungs work left a striking effect on brain research. His ideas of self preoccupation and extraversion have added to character brain science and furthermore affected psychotherapy. His recommendation to a patient experiencing liquor addiction prompted the development of Alcoholics Anonymous, which has helped a great many individuals experiencing liquor reliance. As per Jung, dreams are a method of imparting and familiarizing yourself with the oblivious. Dreams are not endeavors to disguise your actual sentiments from the waking brain, yet rather they are a window to your oblivious. They serve to control the waking self to accomplish completeness and offer an answer for a difficult you are looking in your cognizant existence. Jung sees the conscience as your feeling of self and how you depict yourself to the world. Some portion of Jungs hypothesis is that all things can be seen as combined contrary energies: great/underhanded, male/female, or love/loathe. So working contrary to the sense of self, is the counter conscience or what he alludes to as the shadow. The shadow speaks to the dismissed parts of yourself that you don't wish to recognize. The shadow is progressively crude, to some degree uncultured, and somewhat clumsy. http://www. dreaminterpretation-word reference. com/carl-jung-hypothesis. html Archetypes establish the structure of the aggregate oblivious they are mystic intrinsic attitudes to encounter and speak to fundamental human conduct and circumstances. Accordingly mother-kid relationship is administered by the mother prime example. Father-kid by the dad prime example. Birth, demise, force and disappointment are constrained by originals. The strict and persona encounters are likewise represented by originals. The most significant of everything is the Self, which is the prime example of the Center of the clairvoyant individual, his/her totality or completeness. The Center is made of the solidarity of cognizant and oblivious came to through the individuation procedure. Models show themselves through original pictures (in all the way of life and strict precepts), in dreams and dreams. In this manner a lot of Jungian enthusiasm for mind centers around dreams and images translation so as to find the pay actuated by paradigms as signs of mind change. The aggregate oblivious is a general datum, that is, each person is blessed with this mystic model layer since his/her introduction to the world. One can not procure this layers by instruction or different cognizant exertion since it is inborn. We may likewise portray it as an all inclusive library of human information, or the sage in man, the supernatural insight that guides humankind. Jung expressed that the strict experience must be connected with the experience of the prime examples of the aggregate oblivious. Along these lines, God himself is lived like a clairvoyant encounter of the way that drives one to the acknowledgment of his/her mystic completeness. http://www. carl-jung. net/originals. html http://www. carl-jung. net/file. html.

Do You Have Bad Credit and Need a Loan Here Are 4 Options

Do You Have Bad Credit and Need a Loan Here Are 4 Options Do You Have Bad Credit and Need a Loan? Here Are 4 Options Do You Have Bad Credit and Need a Loan? Here Are 4 OptionsFinding the right bad credit loan means doing your research, understanding the pros and cons of each product, and finding the loan that works best for you.If you have bad credit but you need to get a loan to cover a surprise expense, you’re going to have to make some hard choices. Whereas someone with a good score could borrow that money at fairly low rates, you’ll have to make do with more expensive options.But that doesn’t mean that all your possible options are bad, either. There are some bad credit loans and no credit check loans out there that can make for reasonable short term financing.Still, you’ll want to make sure you know exactly what you’re getting into before you borrow. With that in mind, here are four of your primary bad credit loan options. And remember: The smarter you borrow, the better off you’ll be.1. Payday loans.Payday loans are one of the most common types of no credit check loans. The idea b ehind them is that they serve as an advance on your next paycheck. (For this reason, they are also sometimes referred to as “cash advances.”) They are available as online loans and can also be obtained from local brick-and-mortar storefronts.Payday loans are small-dollar loans, meaning that the most you’ll be able to borrow is usually just a few hundred dollars. They also come with very short terms: The average repayment term for a payday loan is only two weeks, and the loans are repaid in a single lump sum payment.When you borrow a payday loan, you will oftentimes have to make out a post-dated check for the amount owed or sign an automatic debit agreement. When the loan’s due date arrives, the funds owed will then be automatically removed from your bank account.Unlike installment loans, payday loans charge interest as a flat fee, with an average rate of $15 per $100 borrowed. If you were to borrow $300 with a payday loan at that rate, you would be charged $45 in interest an d owe $345 in total. That flat rate means that early repayment won’t save you any money.While a 15 percent interest rate might not seem that high, payday loans are much more expensive than traditional personal loans, which calculate interest on an annual basis, not a weekly one. 15 percent interest on a two-week payday loan comes out to an annual percentage rate (APR) of 391 percent!Due to payday loans’ high interest rates, short terms, and lump sum payment structure, many borrowers have difficulty paying their loan off on-timeâ€"or they find themselves having to choose between making their loan payments and paying other important bills.Payday loan borrowers in this situation are often faced with two options: They can either take out a new payday loan or they can “roll over” their old loan, paying only the interest due and receiving an extension on their due date … in return for a brand new interest charge.Either way, rolling over and reborrowing a payday loan can end up t rapping borrowers into a dangerous cycle of debt. According to a study from the Consumer Financial Protection Bureau (CFPB), the average payday loan user takes out 10 payday loans every year.2. Title loans.Title loans are another kind of short-term bad credit loan. But while they are similar to payday loans in many ways, the two products also have some key differences.While payday loans are unsecured loansâ€"meaning that the borrower doesn’t have to offer any collateralâ€"title loans are secured by the title to the borrowers car or truck. In order to qualify for a title loan, a person must own their car free and clearâ€"meaning they don’t owe any money on an auto loan.This collateral means that the average consumer can borrow more with a title loan than they can with a payday loan. It should be noted, however, that title loan amounts rarely equal the full resale value for the vehicle being used as collateral.And even with that additional collateral providing decreased risk for t he lenderâ€"which would normally mean lower interest ratesâ€"the interest charges for title loans are still extremely high. They have an average repayment term of one month and an average interest charge of 25 percent, which works out to a 300 percent APR.While the average borrower can expect a larger loan principal with a title loan than they could get with a payday loan, the downside to title loans is also clear: If the borrower cannot repay their loan, the lending company can repossess their car and sell it in order to make up their losses.And this isn’t just a hypothetical either: According to research from the CFPB, one in five title loans ends with the borrower’s car being repossessed. In some states, title lenders don’t have to recompense borrowers if the car ends up being sold for more than was owed.3. Pawn shops.You might not think of pawn shops as a place where you go to borrow money, but that’s exactly how they work. Customers bring in valuable items that are then used to secure small-dollar loans; if the borrower can’t pay the loan back, the pawn shop gets to keep the collateral and sell it.Similar to title loans, the amount you can borrow with a pawn shop loan will vary depending on the worth of the item being used as collateral. The more valuable the item, the more money you’ll be able to borrow but the more you’ll stand to lose if you default on the loan.All small-dollar loans are regulated at the state and local level, meaning that loan terms and interest rates will vary depending on where you live. But even compared to payday and title loans, the rates and terms for pawn shop loans vary wildly. Most pawn shop loans are issued on a month-to-month basis.Pawn shops charge anywhere from 15 to 240 percent interest depending on local and state regulations. Before deciding whether a pawn shop loan fits your bad credit borrowing needs, you should do research on your local laws to see what kinds of rates you’ll be charged.4. Installment loans.Unlike the other loans included in this list, installment loans come with repayment terms that are longer than two weeks or a month. Your typical installment loan often comes with repayment terms anywhere from nine to 18 months.In some ways, bad credit installment loans are the same thing as regular personal loans; they simply come with higher interest rates. Installment loans are paid off in a series of regularly scheduled paymentsâ€"instead of just one lump sumâ€"and they charge interest as an ongoing rate instead of as a flat fee.Installment loans are also amortizing, which means that each payment goes towards both the interest and principal loan amount. Early payments  mostly go towards interest, while later payments are almost entirely principal. The ratio between the two changes according to the loan’s amortization schedule.Since installment loan interest is charged as on ongoing rate, paying the loan off early will save you money. Before borrowing, however, you shoul d check to see whether or not the lending company charges prepayment penalties, which penalize you for doing just that.The rates for installment loans differ from loan to loan, lender to lender, and state to state. Still, the rates for installment loans are oftentimes lower than the rates for title and payday loans. One of the few downsides is that longer loan terms can mean more money paid towards interest overall compared to short-term loans.Still, the smaller individual payments for installment loans could end up negating that extra cost. If a borrower is unable to pay off their short-term loan, they will be forced to roll it over or reborrow it. And every time they do, their cost of borrowing goes up. Meanwhile, making regular payments on an installment loan keeps costs steady.With payday loans and title loans, it is rare that a lender will run any sort of check on their customers’ ability to repay the money they’re borrowing. With installment loans, this practice is more co mmon. They often perform their due diligence by verifying an applicant’s income or running a soft check on their credit historyâ€"one that won’t affect their score.Lastly, some installment lendersâ€"like OppLoansâ€"report their customers payment information to the credit bureaus. This means that on-time loan payments will be reflected in customers’ credit history and can help them build their credit scores.Borrow now, plan for later.Even the best bad credit loan is no match for a well-stocked emergency fund. Instead of paying money towards interest, your long-term financial plan needs to involve money that’s been set aside to deal with surprise bills and other unforeseen expenses.While youre building those savings, it wouldn’t hurt to tackle your credit score as well. Even if you end up needing to borrow money to pay for a car repair bill or a medical expense, a good credit score will mean you can take out a loan with much lower interest rates to do so.If you have bad cred it, you should focus on paying your bills on time and paying down your debt, as those two factors make up 65 percent of your overall score. For debt repayment, you should try either the Debt Snowball or the Debt Avalanche methods.And no matter what steps you take to improve your financial situation, one of those steps needs to be building a budget and then sticking to it. Without that, all your other efforts to pay down debt, improve your credit, and build up your savings will fall flat on their faces. To learn more, check out these other posts and articles from OppLoans:How to Raise Your Credit Score by 100 PointsSave More Money with These 40 Expert TipsFinancial Basics: Expert Tips for Smarter SpendingBuilding Your Financial Life: Budgeting for BeginnersDo you have a personal finance question youd like us to answer? Let us know! You can find us  on  Facebook  and  Twitter.  |Instagram

The Prisoners Wife Incarcerated Parents - 1152 Words

Abstract My papers purpose is to inform the reader of the ever increasing number of U.S children with incarcerated parents. According to Department of Justice data African American children are nine time more likely than white children to have incarcerated parents, A number double that of what was reported in 1991 Most children of incarcerated parents live in poverty before, during and after their parent incarceration( Johnston 1995).The social consequences of not meeting the need of these children and their non incarcerated parent will come to the attention of social workers in array of fields of practice. This includes child welfare, mental health and child development, crimminal justice , schools and the juvenile justice system.†¦show more content†¦The author attempts to glide over the emotional health and well being and the extent to which the child will be affected by parental incarceration. Most children with incarcerated parents experiance a broad range of emotions, inclu ding fear, anxiety, anger, sadness,loneliness, and guilt (The Osborne Association 1993). They may also act out inapproperiately, become disruptive in the classroom or engage in other anti sociol behaviors. Often, their academic performance deteriorates and they develop other school related difficulties. The emotional and behavioral difficulties have been linked to a variety of factors, including parent child seperation and social stigma which the author fails to discuss. The book did not contributed to my understanding of the scope of the problem of parental incarceration and the effects on the children. However reviewing existing literature, though scarce re interated my hypothesis that children of incarcerated parents experience a variety of negative consequences. Nature of the parents, crime, length of sentence, availability of family support or all important factors to be considered affecting these children. Children of incarcerated parents are a vulnerable group in August 2000 The Bureau of Justice Statistics analyzed a 1997 survey of inmates in State and Federal Corre ctional Facilities to examine parenting stats of prisoners. The survey showed thatShow MoreRelatedGendered Pathways Into Crime = Gendered Pathways Out of Crime2594 Words   |  11 Pagesdone to female offenders be repaired because they deserve an unbiased chance at a good life. After all, they could represent your mother, aunt, sister, niece, wife and girlfriend. In her book, A woman doing life: Notes from a prison for women, Erin George did a fine job in depicting the life of women during the time they were incarcerated. She also included a light reflection of what life was like before prison and what life could be like after prison. This book included vivid passages of how womenRead MoreThe Shawshank Redemption Is A Film Directed By Frank Darabont1954 Words   |  8 Pagesin the year 1994. This film was nominated for seven Oscars and is nothing less than phenomenal. The movie was based on Andy Dufresne who was played by actor Tim Robbins. He is sentenced to two consecutive life terms in prison for the murders of his wife and her and is sentenced to a maximum security prison. However, only Andy knows he did not commit this crime he is accused of. While serving his time in prison, he forms a friendship with Red who is played by actor Morgan Freeman, and they togetherRead MoreDeveloping Management Skills404131 Words   |  1617 PagesUnless you can fix on something that is not changing—for example, the ground or the stars—it is impossible to fly the plane. Tragically, investigators found that John F. Kennedy Jr. unknowingly flew his plane into the Atlantic Ocean killing himself, his wife, and his sister-in-law because he lost sight of land and, consequently, lost perspective. He became unable to manage change because he did not have an established, unwavering point that helped him m aintain his bearings. We make sense of change by being

Samples of book reviews Spiritual Path to Higher Creativity by Julia Cameron

Spiritual Path to Higher Creativity Book Review Sample Spiritual Path to Higher Creativity The title â€Å"Spiritual Path to Higher Creativity† fully conveys the content of the book. The author set a goal to help the person to overcome a creative impasse. That is why this book is intended for those who passionately want to create something but experience temporary or permanent difficulties with this. It is hardly possible to place â€Å"Spiritual Path to Higher Creativity† in any standard frames and categories. This is a book that must be read repeatedly with carefulness. One of the most striking features of the book is the uncompromising approach of its author. She constantly rejects all halftones and any attempts to evade from responsibility. Everything becomes very clear and straightforward: there is a way to creativity and if someone refuses to choose it, he betrays creativity and himself. This position requires taking a very big responsibility and only few people can bear it. The book is penetrated with a specific spiritual approach to the defined problems. But the contemporary people who lead modern life often do not want to hear about spirituality and faith, since they give their preference to pragmatic approach, economic calculations, explanations and persuasion. â€Å"Spiritual Path to Higher Creativity† depicts a huge energy charge. Julia Cameron managed to express her outlook on the pages of the book very clearly and powerfully. While reading you will notice that the path of a true artist requires significant changes in life. Even if these changes are stretched in time, sweetened with promises of success or with descriptions of positive examples, they still can be enormous and irreversible. It is impossible not to change oneself after reading this great book!

Group Reflection - 839 Words

In the past few weeks, Cristina, Oscar and I worked together on our group presentation – Should HIV positive workers have to tell their employers of their status? Our task for this group assignment was to create a collaborative presentation on a controversial issue. In the process of creating the presentation, there were some problematic situations, which caused a moment of alarm. Also, there was a lack of leadership or guidance within the group, making it harder to have the work done. Last, I believe there were some aspects of the group collaboration that could have gone better. The presentation was not exemplary work, and I know that we could have done better. In the beginning of our research, we started to decide when and where was our†¦show more content†¦At night, I looked at the progress of the rest of the team, seeing only the title and the definition of HIV on the google slides. I started to worry but did not do much progress on the presentation until the next day due to exhaustion. Sunday morning, the same two slides were there, so I continued the presentation as to how I believed it should be done because there were slow responses from the rest of the team. Cristina answered saying that she had a bad signal, making it difficult for her to work on the project and that she will work on it when she gets back to Brownsville, so I understood her situation. We could say that lack of communication was also a problem when creating the presentation. It took me about three hours to complete 6-8 slides of the presentation leaving the rest for Oscar an d Cristina. In addition, the lack of leadership within the group was poor. I realize now that I should have taken initiative from the beginning, so everything could have run smoothly. During class, after we decided how the research was going to be conducted, we started to converse on how the presentation was going to be organized. Oscar suggested that we should inform the audience with information about HIV and present the argument and conclusion respectively. At first, we all agreed, but at the day of the actual creation of the presentation, I thought that the organization was too broad. I took the organization into my own hands and told the rest of the members how the rest ofShow MoreRelatedGroup Reflection : Group Process767 Words   |  4 PagesGroup Reflection Group My concept of what a group consist of is a story that needs to be told and heard from many people with similar issues or problems. The group is a tool to help each member to gain some insight on how they can change or make a difference in their lives for the future. I feel that a group is a place where new relationships can develop and to find self again. Group Process The group process is facilitated by a counselor by the process has to be done by the members. It can be easyRead MoreReflection On Group Processes And Dynamics Essay1519 Words   |  7 PagesA Reflection on Group Processes and Dynamics Working within a group or team is unavoidable for most people. We are involved in sports teams, assignment groups, work teams, social groups and a variety of other groups and teams. Each of these groups share one thing in common, that is each requires us to communicate in some way in order to reach a shared goal or target. Therefore, it is imperative to know and understand how to work and communicate effectively with others to maximise outcomes and productivityRead MoreReflection On Group Therapy Reaction1509 Words   |  7 PagesGroup Therapy Reaction Thus far in the program I have had the opportunity to experience the process of group therapy. Luckily, I have had the opportunity to run group sessions at my practicum site, so I have gained substantial information about the group process. As I have learned in this program, group therapy is a powerful form of therapy that allows group members to complete their therapeutic goals in a group setting. As a therapist, I believe it is essential to experience what group processRead MorePersonal Reflection On Group Work906 Words   |  4 PagesPersonal Reflection â€Å"Group work is a form of voluntary association of members benefiting from cooperative learning that enhances the total output of the activity than when done individually†. Working in a group can be very difficult at times. Different people with different views may not always agree which one another. Throughout the various task I played the communicator. I made sure everyone was on track on what we wanted to do. I also made sure people was okay and happy in the role they was playingRead MoreGroup Counseling Reflection Paper4779 Words   |  20 Pagesin Counseling Reflection CPY 540 Paladino: Advanced Theory and Practice of Group Counseling As I reflect upon my experience as a group leader in this class, I learned that therapeutic factors can be group driven or facilitated by the group leader. Cohesion stood as a vital aspect of an effective group, and I realized that as a group leader I needed not only to facilitate the group but to remain as a vital part of the group to assure cohesion. By subsisting as an effective group leader, I createdRead MoreReflection About Group Presentations1189 Words   |  5 PagesWe all certainly have to do group presentations during our student life. This method of study is vital, as â€Å"it is a successful alternative or addition to the traditional term paper. It can balance the student s educational experiences by providing training in oral communication, interpersonal skills, and analytical thinking.† (King 1990, p.77). Therefore, it is necessary for us to reflect on what we have done and learnt through group presentations. In this essay, I would have a look back at whatRead MoreReflection Of A Social Group1457 Words   |  6 PagesSocial Group Analysis The social group I chosen to observe is my church group, more specifically my children’s Sabbath School class. There are approximately 15 to 20 in the class including the children and parents. The ethnicities in the class are Hispanic, Caucasian, Native Africans, and Asians. In this group, the Caucasians are the minority while the Africans makeup the majority of the class. There is a lot I have learned from observing this group of people. Some characteristics of the classRead MoreGroup Reflection : Van Der Linden1524 Words   |  7 Pages Group Reflection Renae Van Der Linden Roberts Wesleyan College â€Æ' Group Reflection When leading a group, it is important to understand what the overall goal should be, as well as understanding what the group expectations are. Knowing what the group goals and expectations are provides a basic outline of what the group dynamic should be. Additionally, the goals and group expectations should be discussed with the group members, providing them with the opportunity to share their input and possiblyRead MoreReflection Of Group Counseling Process And Mental Health Group Activities829 Words   |  4 PagesA Reflection of Group Counseling Process and Mental Health Group Activities One might say the best teachers are the ones who go over and beyond the call of duty to assist their children. This idea could especially be proven true given the factors that are affecting the social and academic capabilities of the students we teach on a daily basis. One emerging, yet commonly overlooked factor is mental health. Mental health is one of those issues seen to be taboo in schools but is becoming a widespreadRead MoreReflections on Syndicate Group Work2177 Words   |  9 PagesReflections about syndicate group work I always had a different opinion to our group leader, but he always made me give in, even when I was not at all persuaded by his arguments, I can t explain how that happened. This statement made by one of my group members is quite revealing. While she recognizes the dominance of our leader ´, she is perplexed because she fails to understand how she was manipulated. How did he do it? Was it only his dominance or were there perhaps Machiavellic elements

Hospitality Involvement of the Digital Marketing

Question: How has digital marketing changed the way that businesses compete with each other and what challenges arise that these businesses need to take into account in order to compete effectively over the Internet? Answer: Introduction: Over the past decade, the digital marketing has been playing an integral role for most of the industries in enhancing the business opportunities in an efficient manner. With the involvement of the digital marketing, the organizations enhance the demand of the business through the power of the internet (Chaffey, Smith and Smith 2012). Most of the business analysts have agreed with the fact that the digital marketing indeed adjoins values in the form of time, attention, and the advocacy. Due to the increased demand for the digital marketing, the business execution process has been radically changed. Unlike the traditional marketing process, the digital marketing indeed facilitates the organizations in spreading the product and service knowledge to the large demographic market as well as in the international platform (Ryan 2014). Hence, it can be assessed that the digital marketing has changed the way of executing business over the past few years. In this context, the impact of the digital marketing on the business has been discussed along with its possible challenges. Three important tools of the digital marketing including Social Media, Video Marketing, and Mobile Marketing have been discussed in a detailed manner. Discussion: Several digital marketing tools have been enhancing the business in experiencing high-profit margin. The prime digital marketing tool is social media. Social media platforms become one of the important parts for advertising products in an effectual manner. Social media platforms are Facebook, Twitter, Google Plus, YouTube, Instagram. Most of the small and medium enterprises have been utilizing the social media marketing for spreading the product information in an inexpensive way (Taken Smith 2012). The particular platform has been providing adequate opportunities to the organizations in enhancing the brand values in the global market. Most of the business analysts have shared their point of views discussing that the social media platforms including Facebook and Twitter play an integral role in improving the brand awareness program. Besides this, it also allows the organizations to accumulate feedbacks from the customers. The particular tool has changed the marketing way in an efficie nt manner. Previously, the traditional form of marketing faces several challenges in advertising the product across the domestic and international market (Tiago and Verssimo 2014). However, the social media has brought the radical changes in the promotional process, as it allows the organizations in providing all product and service related updates to the customers frequently. Aside from this, the social media marketing has provided the organizations more freedom to interact with the customers at any point of time directly. Unlike the traditional marketing, the digital marketing techniques utilizing the particular tool indeed facilitates the organizations in fuelling the advertisement campaign in an appropriate manner (Jrvinen et al. 2012). Hence, it can be assessed that the social media has brought radical changes in the method of business execution along with the promotional activities. Due to the engagement of the social media, most of the small and medium organizations obtain th e adequate opportunities in enhancing the business opportunities in an effectual manner. Most of the industries including tourism, retail market, and telecommunication have been experiencing the enormous growth in the business due to the involvement of the social media marketing (Jobber and Ellis-Chadwick 2012). Moreover, the social media marketing also facilitates in target the international market for expanding the business. For executing digital marketing through the utilization of the social media platform, organizations often face challenges. For instance, customers often do not obtain the proper information of the products and services due to the lack of frequent update made by the management. Without providing the updated information on the social media platform, the organization would not be able to engage a huge number of customers in the business. Besides this, another biggest challenge of the social media marketing is that the organizations often face difficulties in tracking the entire process due to the huge expansion of the platform (Miller 2012). Hence, the management would not be able to identify the customers interest about the products properly. Moreover, it is important for the organization to comprehend the fact that quality of the content is more important than the quantity of the content. Hence, the discussed challenges of the social media would create difficulties for the organizatio ns to obtain enhanced outcomes at the initial stage of the process. By discussing the second digital marketing tool, it can be identified that the video marketing is being popular over the last few years. Most of the internet users utilize the online videos for obtaining the product and service information in an efficient manner (Bosomworth 2013). YouTube is one of the popular video marketing platforms that facilitate the organizations in engaging a large section of customers into the business. Besides this, most of the marketing analysts have agreed with the fact that the video marketing generates dynamic and shareable videos specially tailored to the interests and requirements of the audiences (Royle and Laing 2014.). The popularity of the video marketing has shown the face that the particular digital marketing tool has radically changed the business-execution process. By discussing the power of the video marketing, it can be assessed that the most popular video hosting site called YouTube boasts more than 3 billion videos per day, which makes the excellent lace for the organizations to target their customers (Brennan and Croft 2012). Unlike the traditional marketing tools, the video marketing is becoming increasingly popular for its aptitude to make the viral promotion of the products. Nowadays, video marketing is getting huge popularity due to the several reasons. For instance, unlike the other promotional tools, the particular marketing platform consists of different advertising channels, which frequently update the product and service information in an efficient manner. Besides this, it also allows the customers in identifying the flaws of the products by simply watching the video reviews. Hence, it can be assessed that the video marketing has broadened the opportunities for the marketers to expand their business to the large demographic market as well as international platform. Unlike the traditional form of marketing, the video platform indeed allows the organization in tracking the growth of the promotion (Fulgoni and Lipsman 2014). For instance, the most popular video platform YouTube has the popularity measurement scales including like and dislike buttons through which the organization could understand the popularity of the product in an efficient manner. Although the video marketing facilitates in enhancing the product promotion, it includes some drawbacks that could affect the business gradually (Kavoura and Stavrianea 2014). There are numerous channels reviewing the products of the company. Hence, customers get confused by watching several reviews of a particular product. Consequently, it indicates the difficulties for the organization in capturing the audiences within the short timeline. Besides this, most of the audiences avoid watching long duration advertisement videos. Hence, they skip the video promotion. On the other hand, most of the organizations do not focus on updating the contents on a regular basis, which indeed leads to the ineffective promotion of the products and services. The third most powerful digital marketing tool is mobile marketing. Nowadays, most of the organizations focus on the mobile marketing for the enhancement of the business. With the involvement of the mobile marketing, organizations could provide the update information regarding products and services. Most of the business analysts have discussed that the mobile marketing is one of the integral parts of the e-commerce businesses (Leeflang et al. 2014). Nowadays, ecommerce sites including Amazon, eBay have been enhancing the business through direct marketing utilizing the mobile advertising. Over the last five years, the demand for the mobile marketing has been increasing. The utilizations of the Smartphone devices are increasingly popular. Hence, the mobile marketing provides huge growth to the businesses within the targeted timeline. The particular digital marketing tool has shaped up the traditional form of business advertisement process. Unlike the traditional promotional tools, the mobile marketing gets increasingly popular due to its ease accessibility (Karjaluoto, Mustonen and Ulkuniemi 2015). Due to the handy features, most of the audiences feel free to access their mobile devices throughout the day. Consequently, it becomes easier for the organizations to engage customers in the advertisement process. On the other hand, the mobile advertisement indeed influences the audience to keep checking updates on their favorite products and services. Besides this, the particular size of the medium has been expanding enormously. Business analysts have predicted that by the end of 2016, more people would utilize the internet on their mobile device than a computer. Hence, it can be assessed that the mobile advertisement has brought a new way of making customer aware regarding products updates. Previously, marketers face challenges to provide products updates frequently to the customers. Consequently, it was difficult to the organization to engage the customer for the lo ng timeline. The mobile advertising facilitates the small and medium organizations to promote their products in an inexpensive way. Moreover, the particular advertising platform is a time-saving process for the marketers to promoting their products. Nowadays, most of the organizations focus on releasing their personal mobile application, which keeps updating the customers regarding products and services (Kotler et al. 2015). By discussing the challenges of the mobile advertising, it can be assessed that the particular process would not be able to engage all the customers. However, the world of technology has been changing the advertisement process of the businesses. The mobile advertisement would not provide the product updates to the customers, who do not use the Smartphone device. On the other hand, the organizations need to focus on their expenses for involving this particular platform in the business. The mobile applications are needed to be designed for different Smartphone platforms including Android, iPhone, Windows (Karjaluoto, Mustonen and Ulkuniemi 2015). Hence, it can be assessed that the mobile advertising process is considered quite expensive compared to other forms of advertisement. Consequently, small businesses face challenges to employing this particular tool of digital marketing in the business. Conclusion: By analyzing this particular research topic, it can be assessed that over the past decade, the digital marketing tools including social media, video advertising, and mobile marketing have radically changed the process of executing business. The particular paper highlights the importance and challenges of the discussed digital marketing tools. Social media provides adequate opportunities to the small and medium enterprises in enhancing the products promotion through an inexpensive way. However, the social media platforms often face challenges in providing updated information to the audiences. Besides the social media, the video promotion platform including YouTube indeed facilitates the marketers to make viral advertisement of their products and services. Finally, the mobile marketing process is the most innovative and time-saving process. However, it is an expensive process for the new entrees. By conducting the in-depth analysis of the digital marketing tools, it can be identified t hat the marketers need to involve the discussed tools for enhancing their trade opportunities within the short timeframe. Unlike the traditional marketing tools, the digital marketing instruments including Social Media, Video promotion, and the mobile advertising have been providing sufficient opportunities for promoting the products across the large demographic areas as well as in the international market. References: Bosomworth, D., 2013. Mobile marketing statistics 2015.Smart Insights site. Brennan, R. and Croft, R., 2012. The use of social media in B2B marketing and branding: An exploratory study.Journal of Customer Behaviour,11(2), pp.101-115. Chaffey, D., Smith, P.R. and Smith, P.R., 2012.eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. Fulgoni, G. and Lipsman, A., 2014. Numbers, please: Digital game changers: How social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement.Journal of Advertising Research,54(1), pp.11-16. Jrvinen, J., Tollinen, A., Karjaluoto, H. and Jayawardhena, C., 2012. Digital and Social Media Marketing usage in B2B Industrial SectionMarketing ManagementJournal,22(2). Jobber, D. and Ellis-Chadwick, F., 2012.Principles and practice of marketing(No. 7th). McGraw-Hill Higher Education. Karjaluoto, H., Mustonen, N. and Ulkuniemi, P., 2015. The role of digital channels in industrial marketing communications.Journal of Business Industrial Marketing,30(6), pp.703-710. Kavoura, A. and Stavrianea, A., 2014. Economic and social aspects from social media's implementation as a strategic innovative marketing tool in the tourism industry.Procedia Economics and Finance,14, pp.303-312. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Leeflang, P.S., Verhoef, P.C., Dahlstrm, P. and Freundt, T., 2014. Challenges and solutions for marketing in a digital era.European management journal,32(1), pp.1-12. Miller, M., 2012.B2B digital marketing: Using the web to market directly to businesses. Que Publishing. Royle, J. and Laing, A., 2014. The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries.International Journal of Information Management,34(2), pp.65-73. Ryan, D., 2014.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Taken Smith, K., 2012. Longitudinal study of digital marketing strategies targeting Millennials.Journal of Consumer Marketing,29(2), pp.86-92. Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?.Business Horizons,57(6), pp.703-708.